“The Dark Knight Rises” has already been a blessing for Pittsburgh and Newark, N.J., two non-traditional film locations that replaced Chicago as Gotham City in the third Christopher Nolan-directed Batman film.
“There was so much attention and media for Newark,” said Gorelick. “We estimated they dropped $2 million during their time here. They created a lot of sets in City Hall and were here weeks before and a number of days after. … We were thrilled. Newark is enjoying this renaissance. Any attention and positive publicity is a good thing. We got a lot of good PR out of it.”
Expecting City Hall to shine on film.
The new Newark CityPlex theater is featuring a marathon of the Dark Knight trilogy tomorrow night for $20/ticket.